The number of social media users has reached hundreds of millions since its introduction many years ago. This makes social media marketing an effective way to promote your hotel business and facilitate a direct interaction between your brand and your target market.
Using social media platforms to improve your brand’s visibility and grow a strong following can have many benefits for your hospitality business. Many brands are starting to recognize the potential of using Instagram to interact with a huge number of users who are not only sharing pictures but are also looking for brands they can buy products from.
If you want to take your Instagram marketing efforts to a new level, you can collaborate with an experienced professional or agency that offers hospitality photography in Colorado. This way, you can produce high-quality images that will pique the interest of your target customers. Choose a company that can work within a set budget and can deliver travel and tourism images on time.
Follow these tips to establish a strong presence on Instagram and help your tourism business reach its full potential:
As a marketer, you must maintain an active presence on Instagram to keep your target audience engaged. If you are targeting local audiences, posting daily will do the trick. If you are aiming to reach potential guests from around the world, then you may need to post twice a day to avoid a drop-off in user engagement.
Instagram’s active users search for brands using hashtags. Use hashtags to get in front of your audience and increase your customer base. When creating a hashtag for your tourism business, focus on including natural keywords and try to keep it short so it becomes more memorable.
Hashtags are particularly useful when you are trying to promote an upcoming event or promotion. You can work with Instagram influencers to make the hashtag trend and attract a large audience who may have never heard of your business before coming across your hashtag. Creating campaign specific hashtags increases the discoverability of your posts.
Instagram is all about captivating images and feeds that have a consistent theme. Take advantage of this trend and create a feed that has high-quality photos and highlight a bright, moody, or a colorful aesthetic.