People are more critical about what they wear these days. It’s not about wearing a brand; it’s about branding. They want to be seen a certain way, and they use clothing items to achieve the look they want.
You could offer the trendiest clothes in town, but if you’re not connecting with the branding that your customers are looking for, they won’t be eager to buy. Here’s how to improve the sales of your retail clothing franchise:
Deck Mannequins with Full Outfits
Your stylish customers look at each piece and think about their personal wardrobe before they buy. They imagine how they will wear the outfit and what kinds of accessories they have for it. Seeing it on a mannequin gives them one outfit to start with, and they can change pieces as they see fit. If they love the full outfit, they might even buy all the items used for it.
People are not afraid of colors now. They like the fresh take on color combinations, and pastels can be worn together for a cute and vibrant look. A well-coordinated outfit in your shop also draws the shoppers’ attention to your favorite pieces. That bright yellow coat, those seafoam green trousers, and those cherry red pumps will be off the shelves in no time.
Offer Seasonal Looks
A retail shop owner should be updated on the latest fashion trends each season. Show how updated you and your collections are by featuring items that are season must-haves. Keep them within easy reach and use strategies to draw attention to them in store. It would be neat, for example, to have on display the shirts and scarves in fun spring colors. For winter, offer a variety of coats that go well with your leg warmers and boots.
Fashion is one fun industry to be part of. Make the most of what you offer by advertising playfully.