The element of surprise is one of the things that make events unforgettable. Most people like surprises. In fact, science backs this up. According to research, the pleasure centers in the brain get active when people encounter positive things they don’t expect to happen compared with those that are predictable.
It’s crucial for event organizers to be mindful of the element of surprise injected into their concepts to make sure the event is forever etched in memory. But how exactly do experts such as Table 6 Productions do this? Event planners in Aspen share some helpful tips:
Plan the concept
Your event’s surprise factor primarily hinges on its concept. It’s what sets the mood for everything — from the theme and the venue, down to the little gimmicks and event invitations. Make sure you allot enough time for ideation.
Professional event planners usually dedicate weeks, if not months, just to come up with a concept. When planning a wedding, for example, the best way to start the ideation process is to know the personalities of the bride and groom.
Stretch the surprise
Don’t limit the wow factor in the event itself. Prior to the event, you could already stir up the surprise. Send guests electronic invitation cards or launch a social media teaser about the event.
You could publish video content online, depicting your life as a married couple 30 years from now. Everybody likes a surprise entertainment from the bride and groom themselves.
Throw in a celebrity — but not in a ‘traditional’ way
Usually, people get celebrities for added entertainment. They’re there to sing or dance. But that’s less of a surprise for most people. Guests will have a better, more wonderful surprise when they realize Matt Le Blanc is the one pouring them drinks. For sure, your guests would stay until the end of the event.
The element of surprise is crucial in events. Surprise your guests — and make that event an unforgettable one.