What a number of hairdressers struggle with is starting a career on their own, without being tied to a more well-known salon. But the question is, are you ready to take the jump to doing freelance? It isn’t as easy as it looks, but it’s possible.
1. You need a solid base of clients and networks.
If you’ve decided that venturing out on your own is a better idea, it means that you’ve gained loyal customers from where you were working. Start with the pool of clients who have known and trusted you, and let them know about your plans of being more mobile. You may also offer special rates and entice new ones by having introductory packages.
2. You need to invest in excellent equipment and tools.
Part of the reason you were able to perform your job well was the salon being ready to provide you with everything you could possibly need. Make sure that you’re fully-furnished with all the necessary tools and equipment. You know very well that a pair of scissors or two will be laughable. You’ll need to have hair thinning scissors and all sorts of haircutting shears. Spoil your customers and allow these tools to emphasize your talent.
3. You need to have a marketing and promotions plan.
Word of mouth is still the most effective, but you need to make sure that they move faster. Like what Alison Coleman writes on The Guardian, you can still explore the traditional ways of producing leaflets and brochures, but you must also be where your target clients are — in social media. Set up your social media pages and have a professional-looking website. Also, be consistent with your branding to make sure it’s translated into your marketing materials.
Being a hairdresser was something that adults in the past would assume as an in-between thing. Thankfully, hairdressers are getting more respect today that going freelance wouldn’t raise an eyebrow. Transitioning, though, is not easy. You need to consider a lot of things with the top three as listed above.